Latest Ladies Perfumes 2020

Perfume shopping can be a tad overwhelming, and so far, 2020 hasn’t been making it any easier on us. Yup, we’ve seen fragrance after fragrance hit the shelves, all of which have dreamy ad campaigns (I’m looking at you, Jo Malone), cute bottles (hiii, Glossier) and most importantly, in-cred-ible scents.

So, how do you pick the best perfume? It sounds obvious, but look out for notes that you’re drawn too, for example, if you prefer a light, fresh fragrance, it could be worth opting for a citrus or subtle, floral accord. A perfect example would be Jo Malone London’s Lime Basil & Mandarin Cologne which has a fresh and zesty scent of limes and juicy mandarin.

There’s a lot to choose from, but we’re on a mission to help make things a little easier by sharing our all-time favourite perfumes. Get ready to screenshot like crazy, because these are the women’s fragrances we just can’t stop spritzing… And with amazing newness from the likes of Prada, Jo Malone, Victoria’s Secret and Gucci, there’s guaranteed to be one for everyone (and every budget).

Oh, and whilst you’re here check out fragrance expert, Thomas Dunckley’s tips for making the most of your perfume…

How to make your perfume last longer:

If your perfume’s disappeared by noon, it might be down to the ingredients. “Some notes take longer to evaporate from the skin, but citrus materials are more volatile and tend to vanish quicker,” explains Dunckley. Fan of fresh, summer scents? Layer them with matching body lotions to eke them out.

The best way to store your perfume:

Stored correctly, your perfumes should last longer than most of your romantic relationships (no shade intended). “Keep fragrances somewhere dry, cool and away from sunlight,” advises Dunckley.

How to find your signature scent:
Stuck in a perfume rut? Dunckley’s got the answer. The Perfume Society website has a “Find A Fragrance” service where you type in a scent you love and it recommends a host of new finds for you to try.


Demonstrating that sweetness doesn’t necessarily equate with innocence, Modern Muse Le Rouge Gloss is a 2016 fragrance for women from Estee Lauder. Bright, tangy top notes of cherry, mandarin orange, and pink pepper are grounded with woody facets of carrot seeds. The heart combines the animalic with the synthetic in a quirky accord of leather and vinyl, as well as a more traditional floral blend of jasmine and rose.

Daisy Daze by Marc Jacobs Eau De Toilette Spray 1.6 oz (Women)


Introduced by Marc Jacobs in 2019, Daisy Daze is an intricate perfume that is equal parts bright and alluring. It starts with a top note of succulent, honeyed, sweet, juicy mandarin orange, then moves into another citrus scent with a middle note of floral, green Mirabelle. A base note of animalistic, warm musk adds complexity to the fragrance.

Flora Emerald Gardenia by Gucci Eau De Toilette Spray (Limited Edition Packaging) 1.6 oz (Women)


Flora Emerald Gardenia is a feminine fragrance that was launched by Gucci in 2019. The perfume has a refreshing opening layer and becomes warmer as it transitions. Fruity top notes of pear, lemon and watermelon are bright and energizing.

1000 by Jean Patou Eau De Parfum Spray 2.5 oz (Women)


1000 was created in 1972 after 10 years of careful blending and perfecting by the great Jean Patou perfumer, Jean Kerleo. This was first introduced as a true haute couture fragrance; made to order upon request. 1000 was named for the thousand different submissions that were made and rejected before the perfect scent was chosen.

Hundred Silent Ways by Nishane Extrait De Parfum Spray (Unisex) 3.4 oz (Women)


Hundred Silent Ways is a citrusy and feminine perfume for women. Created by Nishane in 2016, this perfume opens with sweet notes of mandarin orange, peach and tuberose. The heart notes are a floral blend of gardenia, jasmine and orris for a playful aroma.

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